Elevator Pitch


An elevator pitchelevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.[1]

The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes and is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair) for its origin.[2][3] The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will either continue after the elevator ride, or end in exchange of business cards or a scheduled meeting.” (Wikipedia, https://en.wikipedia.org/wiki/Elevator_pitch)

 

I’ve heard of this long before..but never-ever thought of formulating one. And, as I contemplate about it, an elevator pitch is useful for everyday life. For instance, in a group setting…where random people are just talking about themselves and what they’ve accomplished…where you’d like to leave a mark or somewhat a memorable impression of yourself…its good to have a well-prepared, compelling, yet brief commentary. Something that will linger in their minds…and leave a pleasant memory of you and the words you just spoke.

Or When you get that chance encounter with that guy or gal you’ve been crushing on…what do you say?

Or when you meet that famous person…do you just shriek and ask, “can I take a picture?” or would you rather have something to say that has more meaning? I would choose the latter.

Here are some pitches I’ve conjured up:

If I somehow ran into Casey Neistat (one famous dude and entrepreneur), I would say: “Hi! I’m Sharon. Good to see you in person than thru a screen. My first vid of yours is ‘Free Business Class Upgrade, everytime.’ But since you’ve been vlogging daily you have definitely increased my vocabulary. I learn new words from you regularly…most recently the word ‘amiable.’ Tell Candice she rocks and hugs to Owen and Francine.”

If I were in a forum and I had to introduce myself…it would sound something like this: “Hi! I’m Sharon and i’ve done many scary things in my life.. like jumping out of a plane or traversing a foreign country on my own…but, somehow, this moment right here…talking to all of you, is also quite scary. However, the importance is to conquer that fear…just do it and don’t think too much about it …and ride it like a bull.”

What’s your elevator pitch? I’d like to know.

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